Brand identity is how a brand portrays itself to the customers. It is the set of all the branding activities a company indulges in order to be perceived in a particular way to the target audience.
Brand identity is how a brand identifies itself. It is the aggregate of brand name, tagline, brand voice, brand positioning, brand relationship, and brand personality.
Importance of Brand Identity
Brand identity is how a brand differentiates itself from others. It includes distinguishable brand elements that are used to promote the business.
Even though the brand name, logo, and tagline are an important part of it, a brand’s identity isn’t limited to them. It includes all the visual elements which give rise to the brand experience.
